Akanksha Yadav
Building demand generation engines for lean teams with big goals.
Only ~4% of your market is ready to buy right now. I help you find and convert them.
I'm Akanksha. Based in Frankfurt, Germany. For the last 8 years I've worked as a Growth Marketer in Europe's B2B tech ecosystem - startups and scale-ups of every size, across deep tech, AI, manufacturing and more. Some of it in-house as an operator, some of it consulting with founders building their demand engine from zero.
I've written go-to-market strategies and executed them. I've carried revenue and pipeline targets, led a successful pivot into the AI space, supported fundraising rounds, and did all the product marketing and sales enablement underneath it.
MBA [Frankfurt School], PMM, Head of Growth, Demand Generation
My approach is intentionally modular - you let me know what your pipeline needs, and I scope around that.
01
“Enterprises, 500+ employees” is not an ICP. It’s a filter.
I build the version that holds up: which accounts, at what trigger, with which buying committee - and who you should stop selling to. Then the offer that fits, positioned against the alternatives your buyer is actually comparing you to.
Where this lands
02
Thought leadership ads out-click every other LinkedIn format by 6–7×. Most teams run them as a one-off boost.
I build the layered version: whose voice, what content becomes ad inventory, how it stacks by funnel stage, and how engagement feeds the next layer - inside a full paid strategy with audience architecture, retargeting off engagement signals, creative testing and a create-vs-capture budget split.
Where this lands
03
The gap is rarely a tool - it's often an operational breakdown at the point of lead-to-sales handover.
I build lifecycle infrastructure sales will actually use and I train them on how to do it: scoring weighted on fit and intent, nurture mapped to buying stage, workflows that fire on signals instead of form fills, clean handoff rules & training, and reporting that survives a “where did this pipeline come from” question.
Where this lands
04
Cold lists are the expensive way to do outbound. Signals are the cheap one.
I build the signal layer in Clay - enrichment waterfalls, list building, trigger detection - and connect it to messaging that references what the account actually did. Your thought leadership becomes the warm signal: the people engaging are the ones outbound reaches, with a message that follows the thread.
Where this lands
Other people's words, not mine.
“Akanksha is a strategic Product Marketer with an analytical mind who can move quickly and efficiently to get things done. Her research skills are impressive, always over-delivers, and she's a joy to work with.”
“Akanksha is a digital marketing native who is a non stop hustler. I directly managed her and together, we built a scrappy, best in class Go to Market strategy paired with brand and product marketing execution. She led our company’s pivot to Product Led Growth strategy... She is a dedicated and radical (in a good sense!) marketeer and genuine pleasure to work with!.”
“I had the pleasure of working closely with Akanksha, who led Growth and Marketing at Graswald AI. We collaborated extensively on our go-to-market efforts, helping grow market share and win some fantastic clients along the way. Akanksha is incredibly organized and professional. She has a great ability to bring people together, keep projects moving, and was someone I could always count on.”
“I want my clients to know who I am, because I don't run my projects as some distant consultant who doesn't quite care what happens once the invoice clears - I genuinely want you to succeed. So it's important to know that we're a fit in values and ways of working. My communication style is clear, direct and always respectful. I pride myself as being someone who's efficient, dependable and (from I've been told) lots of fun to work with.”
If I had to sum myself up, I'd say this: curious to an unreasonable degree. Recently, I watched an hour-long video on the neurobiology of cuteness aggression - why a puppy being unbearably cute makes you want to squeeze it - which tells you most of what you need to know about how I spend my free time.
The longest-running obsession is astronomy, specifically the point where astrophysics runs out of answers and philosophy has to take over. It's a good hobby for keeping your ego in proportion. Sit with the scale of the universe for an hour and it becomes difficult to take yourself seriously, which suits me; I'd rather be funny than impressive, and most of my jokes are at my own expense. The rest of it is people - I feel the room whether I asked to or not, and I care deeply about social justice. This is not a just line in my bio, but something that shapes who I work with and how. Otherwise: obsessed with good food (and good wine), easily undone by music, literature, and just the general beauty in everything.
